Substack is fast becoming one of the most popular tools to share opinions and build a fan base. It’s an online platform that allows writers and content creators to publish newsletters for free or for a (small) subscription, to create a membership community and also to generate additional passive income. It is free to use, you own your data, including your subscriber list, and you have the option of monetising your work via paid subscriptions. There are no ads and no algorithm. If someone subscribes to your Substack, your newsletter will land in their inbox.
We love seeing so many creatives using Substack alongside their usual email marketing platforms or instead of. It’s a really popular place to be. Here we have selected 20 of our favourite Substack newsletters for creatives.
Click on any of the red headings to head straight to that Substack We have organised them in alphabetical order.
1. ‘ART DELIVERY’ by the jealous curator
Contemporary art delivered daily to your inbox from Danielle Krysa, the founder of The Jealous Curator, and best-selling author of several books on art & creativity. Truly educational and inspiring!
2. ‘Brand Seasons’ by Sarah Robertson
Sarah Robertson runs a beautiful branding agency and is also very generous with her knowledge and experience. Her Substack is a great follow not only for branding tips but also for lifestyle insights and creative interviews.
3. Decorating Dissidence
This is perfect for craft fanatics; a beautiful smorgasbord of interviews, monthly what’s on round ups, deep dives into craft practices and pieces from the archives. Wonderful!
4. ‘fEMSTREET’ by SARA Nöckel
Femstreet is a weekly newsletter with content by female investors, entrepreneurs, and business professionals for the female audience. Sara Nöckel’s objective is to amplify women’s voices and empower women in business. It’s a brilliant resource.
5. ‘Illustration Matters’ by Dave Bain
Dave Bain is freelance, commercial illustrator and mural artist living and working in Bristol, England. His Substack is a mix of personal musings and insights, with advice and recommendations on illustration and mural painting.
6. ‘interloper’ by Alice Zoo
Alice Zoo is a London-based photographer who writes a newsletter every month in the form of an essay or an in-depth conversation with a fellow photographer.
7. Jenny’s Substack – Let’s Art Together
Jenny Lawson is sharing a drawing a week for one year in an attempt to rekindle the joy of creating. She also writes about inspiration, motivation, and how to keep pouring from your creative cup even when it feels like there’s a hole in it.
8. ‘JOIE de VIVRE’ by Lisa Dawson
Joie De Vivre is a home for all that brings the joy to life – interior finds, vintage shopping, easy recipes, and travel write ups all curated by Lisa Dawson.
9. Karin Celestine
Karin lets us into their magical world of felt creatures and beautiful heartfelt picture books with stories from their shed in Wales and helpful snippets about the realities of running your own business.
10. ‘Living Small’ by Laura Fenton
A home & garden newsletter about small spaces, sustainable living, and living with less by Laura Fenton, the author of The Little Book of Living Small.
11. ‘Mad About The House’ by Kate Watson-Smyth
Perfect for interior design lovers, Kate Watson-Smyth’s Substack offers design insights, home inspiration and monthly round-ups of the things that have caught her eye.
12. SALLY Edmundson-Bird Ceramics
This is an absolute treat for all ceramics lovers. Sally started an evening pottery class thirty odd years ago, which led to a love of clay and particularly throwing. She is now studying for an MA to further her craft and she writes in depth about all things ceramics!
13. ‘SOULSTACK’ by BETH KEmpton
Non fiction author Beth writes about life and writing, beauty and darkness, joy and sorrow, the grand juggle – reflections on doing what you love in a world that wants you to do what makes other people money – and the tiny miracles. All from her little thatched cottage in Devon, England.
14. ‘SPARKLE ON SUBSTACK’ by CLARE VENUS
For those of you new to Substack or wanting tips and advice on how to make it work well for you and your business, Clare Venus shares excellent chats, podcasts, and tools to help you grow.
15. ‘The Creativity Business’ by Steve Pratt
Super informative newsletter helping creative businesses grow by highlighting marketing and content strategies, and practical advice used successfully by other creative entrepreneurs.
16. ‘The Great Women Artists’ by Katy Hessel
Katy Hessel is an art historian, broadcaster, and author of The Story of Art Without Men. Her Substack is a celebration of women artists with ideas for exhibitions, books, shows, and travel!
17. ‘The Jewellery Forecast’
Jewellers, this one is for you! A guide to global trends, emerging and established designers, as well as industry insights. Stay ahead in the dynamic world of jewellery.
18. ‘The STITCH’ from The Stitch Needlepoint Club
The Stitch Needlepoint Club provides a welcoming, easy going, virtual community for stitchers of all levels, abilities, and ages. Their Substack is a haven for sewing fantastic everywhere with resources, meet ups and more!
19. ‘The Travelling artist’ by jo scott
Pet portrait artist Jo runs her business from her camper van travelling Europe. Her Substack is a lovely mix of travel stories, art, and insights in to running a creative business.
20. ‘Things worth knowing’ by Farrah Storr
Farrah Storr, is former editor of Elle (UK) and a journalist. Her newsletter contains articles and essays on culture, feminism, and fashion.
And there you go! Our favourite Substack newsletters for creatives! Have you got a Substack or do you subscribe to one that we haven’t mentioned above? Please let us know your favourites and recommendations in the comments box below.
Thanks so much for including me in there and I’m off to follow a whole lot of new ones too.
I also like Substack Soiree for advice and Receipt from the Bookshop as just a lovely read.
That’s our pleasure! Thank you for your recommendations too.
Thank you so much for including Soulstack in this wonderful round up! I will share it on Substack Notes Xx
That’s our pleasure and thank you for sharing.
Substack is indeed a good place to be. I will be sending out #52 of my weekly letters from the moss this week. I went on to Substack to try to develop a regular writing practice and maybe grow my audience (it worked). But beyond any personal benefit there is a richness of reading to discover there via Notes, plenty of inspiration and help from a supportive and growing community. I wholeheartedly recommend it.
https://michelagriffith.substack.com/
Thank you for your helpful Substack comments. We love seeing so many creatives embracing it as a new more positive platform for communicating and building relationships.
I’m a massive Substack fan – I love that there’s now a platform where I can dip in to all sorts of different writing and I’m constantly finding new publications to follow! Reading here has also definitely reduced my daily news/doom scroll! I’m a big Claire Venue fan (https://sparkleon.substack.com/) so it was nice to see her included in your list! I’d also recommend The Creative Prescription (https://georgiestclair.substack.com/) Entre Nous by Sara Tasker (https://meandorla.substack.com/) and Seasonal Creativity (https://fionadartisan.substack.com/).
I’ve started my own Substack as well at https://drawntonature.substack.com/ as I love writing and didn’t have a space in my website blog/newsletter for doing more in-depth articles and pieces that share my love of nature and creativity and how they interlink.
Thank you so much for all of these recommendations! We’ll definitely take a look.
Substack is the very best place for creatives to be – over three years I’ve seen an extraordinarily supportive community grow up around both my newsletter The Gardening Mind and many others. There’s a wonderful symbiotic relationship between different newsletters, and the whole thing is a hugely positive experience
I’m so happy to see Substack being celebrated here! 🙌
I joined last August and launched my membership a month later. I was to-ing and fro-ing between choosing Substack and Patreon, but Substack came out on top because of the sophistication of its community and publishing tools whilst being simple to set up.
An unexpected bonus was discovering a warm and welcoming Substack community who are very open to collaboration. In a short space of time, I’ve made many wonderful connections and built friendships, it’s a great platform and I would highly recommend it to creatives, either as a way to send out your newsletters, connect with the wider community through Notes (Substack’s social media) or as a place to start your own membership or community space.
Some of my favourite publications are (there are so many I enjoy but will share just a few here):
https://brazilarte.substack.com
https://rajkaur.substack.com
https://meandorla.substack.com
https://janeporter.substack.com
https://helencstark.substack.com
https://www.introvertdrawingclub.com
https://clairepowell.substack.com
If you do join Substack or you are there already, please come and say hello 👋 You can find me at The Creative Flock: https://thecreativeflock.substack.com. It’s a space for artists, illustrators or any creative folk who are looking for inspiration and a community of like-minded people. Most of what I share is focused on themes of wildlife, nature, seasons and storytelling and how these areas inspire my creativity.
Thank you for sharing all this. Love to see you enjoying and thriving on Substack too.